Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and spirit of fun of AfriMillions.
Contents
01
Logo
02
Color
03
Typography
01
Logo
1a
Primary Lockup
1b
Clearspace
1c
Secondary Lockup
1d
Tertiary Lockup
1d
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark
Do not add shadows
Do not alter the lockup order
Do not add graphic elements to the logo
1e
Partnerships
02
Color
2a
Primary Palette
Zinc yellow
Hex: #FDBB26
RGB: 253 187 38
Bright red orange
Hex: #F16423
RGB: 241 100 35
Salem
Hex: #1B8C44
RGB: 27 140 68
Moss green
Hex: #013934
RGB: 1 57 52
03
Typography
- Primary Typeface
Baloo 2 Medium
- Secondary Typeface
Baloo 2 Regular
3b
Sizing
Changing Lives, One Jackpot at a Time
Type Sizes > 72pt/px
100% Leading
-2% Tracking
Syndicate sisters win with first lottery entry
Type Sizes 55–72pt/px
110% Leading
-1% Tracking
Take your chances with a lucky dip to select the numbers for your, or choose your preferred numbers yourself.
Type Sizes 24–55pt/px
130% Leading
-1% Tracking
It's important that you always play within your means and at a level you can afford. Whether you want to limit your spend and play or take a break from playing our games, we have a range of healthy play tools designed to help you do just that.
Type Sizes 0–24pt/px
140% Leading
0% Tracking
Contact Us
Back to the top
↑
© AfriMillions
All Rights Reserved
Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and spirit of fun of AfriMillions.
Contents
01
Logo
02
Color
03
Typography
01
Logo
1a
Primary Lockup
1b
Clearspace
1c
Secondary Lockup
1d
Tertiary Lockup
1d
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark
Do not add shadows
Do not reverse the lockup
Do not add graphic elements to the logo
1e
Partnerships
02
Color
2a
Primary Palette
Zinc yellow
Hex: #FDBB26
RGB: 253 187 38
Bright red orange
Hex: #F16423
RGB: 241 100 35
Salem
Hex: #1B8C44
RGB: 27 140 68
Moss green
Hex: #013934
RGB: 1 57 52
03
Typography
- Primary Typeface
Baloo 2 Medium
- Secondary Typeface
Baloo 2 Regular
3b
Sizing
Changing Lives, One Jackpot at a Time
Type Sizes > 72pt/px
100% Leading
-2% Tracking
Syndicate sisters win with first lottery entry
Type Sizes 55–72pt/px
110% Leading
-1% Tracking
Take your chances with a lucky dip to select the numbers for your, or choose your preferred numbers yourself.
Type Sizes 24–55pt/px
130% Leading
-1% Tracking
It's important that you always play within your means and at a level you can afford. Whether you want to limit your spend and play or take a break from playing our games, we have a range of healthy play tools designed to help you do just that.
Type Sizes 0–24pt/px
140% Leading
0% Tracking
Contact Us
Back to the top
↑
© AfriMillions
All Rights Reserved
Logo
01
Color
02
Typography
03
Contact Us
Brand Guidelines
This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.
Whether you're designing for digital platforms or printed materials, these guidelines ensure every touchpoint reflects the trust and spirit of fun of AfriMillions.
Contents
01
Logo
02
Color
03
Typography
01
Logo
1a
Primary Lockup
1b
Clearspace
1c
Secondary Lockup
1d
Tertiary Lockup
1d
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the color of the mark
Do not add shadows
Do not reverse the lockup
Do not add graphic elements to the logo
1e
Partnerships
02
Color
2a
Primary Palette
Zinc yellow
Hex: #FDBB26
RGB: 253 187 38
Bright red orange
Hex: #F16423
RGB: 241 100 35
Salem
Hex: #1B8C44
RGB: 27 140 68
Moss green
Hex: #013934
RGB: 1 57 52
03
Typography
- Primary Typeface
Baloo 2 Medium
- Secondary Typeface
Baloo 2 Regular
3b
Sizing
Changing Lives, One Jackpot at a Time
Type Sizes > 72pt/px
100% Leading
-2% Tracking
Syndicate sisters win with first lottery entry
Type Sizes 55–72pt/px
110% Leading
-1% Tracking
Take your chances with a lucky dip to select the numbers for your, or choose your preferred numbers yourself.
Type Sizes 24–55pt/px
130% Leading
-1% Tracking
It's important that you always play within your means and at a level you can afford. Whether you want to limit your spend and play or take a break from playing our games, we have a range of healthy play tools designed to help you do just that.
Type Sizes 0–24pt/px
140% Leading
0% Tracking
Back to the top
↑
© AfriMillions
All Rights Reserved